When to engage
Before you spend more, make sure you’re solving the right problem.
The cost of a wrong decision grows once time and budget are committed. We test the assumptions behind the proposed investment before it becomes harder to change course.
You’re approaching a significant commercial decision.
A major project is on the table, but you need to test whether it addresses the right business problem.
You’re targeting a new market or customer group.
You need to assess demand, competition and whether your offer gives that audience a reason to choose you.
Your marketing activity isn’t serving a clear commercial priority.
Channels and suppliers are active, but their work needs assessing against what the business is trying to achieve.
You have more budget, but haven’t decided where it should go.
Compare the case for expanding activity with improving what is already in place before committing the additional spend.
Growth has stalled, but the cause isn’t obvious.
Performance needs examining alongside the offer, market and customer response before deciding whether more marketing is the answer.
You’re preparing or reallocating the marketing budget.
Existing commitments and competing proposals need weighing against current objectives, rather than carrying forward last year’s allocation.
When the decision is consequential, your strategy should be backed by evidence — not assumptions.
When a strategy engagement may not be needed
A full strategy engagement isn’t always the right next step.
Where the work is already defined or the commitment is small, delivery may be more useful than another review.
The decision is straightforward to reverse.
The commitment of time and budget is small.
You know what needs doing and need it delivered.
You have enough evidence and expertise to decide confidently.
Agree the question before commissioning the analysis.
Where there’s a fit, our proposal sets out the question, scope, fee and timetable for you to approve before any paid work begins.
Start with a 30-minute conversation.
Bring us the decision you're working through. We'll use the session to understand where the uncertainty is and establish whether we can help.
Book a 30-minute call