Our story
Built around a different way of making marketing decisions.
My Green Monster grew from hands-on marketing work across different sectors, disciplines and business models — and a growing conviction that the recommendation should come before the sale.
We started by working across a broad mix of marketing projects, spanning performance, creative and technical work.
With every project, one part of the work became increasingly important: understanding the problem before deciding what should be done about it.
The more businesses we worked with, the more obvious it became that our strongest work happened before execution — analysing what was happening, challenging assumptions, identifying priorities and giving the next decision a structure.
That gradually shaped My Green Monster into what it is today: a strategic marketing consultancy built around rigorous analysis and commercially grounded recommendations.
It is easy to start with a service.
A website needs rebuilding. Advertising needs increasing. SEO needs improving. A campaign needs launching.
But the obvious marketing task is not always the thing the business actually needs.
That is why we separate the recommendation from implementation. We analyse the situation first, establish what the evidence supports and recommend what should happen next before discussing whether any of that work should be delivered by us.
Sometimes that leads to implementation. Sometimes the right answer is to improve what already exists, use another specialist or leave something alone entirely.
The decision comes first.
We analysed 161 marketing businesses to understand how the market was positioning itself, what clients were commonly being offered and where genuinely different approaches existed.
That research reinforced the direction we were already moving in: away from selling disconnected marketing activity and towards helping businesses make better decisions about where their investment should go.
It also means the way we work has been developed with a clear understanding of the alternatives businesses are already being offered — rather than in isolation from them.
Louis Finch
Founder and Chief Strategist
Louis has worked across in-house and agency environments, with experience spanning pharmaceutical, construction, hospitality, retail, ecommerce, home services and both B2B and B2C businesses.
That work has covered businesses at very different stages — from startups establishing their position to international organisations operating across larger and more complex markets.
Across those projects, Louis gravitated increasingly towards the structured and analytical side of marketing: understanding what is happening, identifying what matters and turning evidence into a direction people can act on.
Today, Louis leads every strategy engagement personally.
Based in East Cambridgeshire, working with businesses across the UK.
We are rigorous in how we investigate the problem, methodical in how we work through the evidence and commercially minded in what we recommend.
We keep questioning until the reasoning is strong enough to support the decision.
And we keep evolving how we work as the evidence, the market and the businesses we work with change.
If you need to know where your marketing budget deserves to go, start with a 30-minute conversation.